Digital Marketing News: Marketing Technology
WEBPolish AI marketing startup Digital First AI secures $3.8 million in funding. Digital First AI, a marketing technology startup based in Poland, has raised $3.8 million (€3.5 million) in its latest funding round. 4growth VC led the investment round, which saw participation from several other investors, including Plug&Play (a global accelerator ...
Content Management System: Vendor Selection Guide
WEB2 days ago · The whitepaper “Content Management System Vendor Selection Guide” produced by London Research in partnership with Progress Software offers a comprehensive framework for organisations to navigate the complex process of selecting a content management system (CMS) vendor. It underscores the increasing importance of CMS in the broader context ...
News - Marketing Tech News
WEBThis guide outlines the key steps, illustrated by Kellanova, a global food manufacturing company. Step 1: Establish a Robust Data InfrastructureStart by setting up a system to collect, store, and manage all business data, enabling informed decisions. Conduct a thorough audit to identify data sources like social media, CRM systems, and website ...
Study finds 7 in 10 organisations now use martech and gen AI
WEBSep 12, 2024 · Although only 7% of marketing activities currently involve generative AI, its use has already led to measurable improvements. Marketers have reported a 5% increase in sales productivity, a 6% rise in customer satisfaction, and a 7% reduction in marketing overhead costs. However, deploying AI in marketing presents unique challenges: mitigating ...
Digital marketing skills show positive growth but sector demands ...
WEBOct 24, 2023 · Marketing skills see growth but skills gaps remain. The report found that there has been a general upwards trend amongst key marketing disciplines with social media (+8%), Ecommerce & Lead Generation (+5%) and Email Marketing (+5%) seeing the greatest average improvements, whilst Content Marketing (+1%), Analytics & Data (+2%) and PPC (+2%) saw ...
79% of top marketing executives report boost in ROI using AI tools
WEBDec 5, 2023 · An overwhelming majority of marketing executives – 79% – said AI contributes to improved ROl and acknowledged that this success can be directly attributed to using AI tools. However, there are still significant barriers to AI adoption, with some marketers citing lack of training and budget constraints. The …
Performance only marketing experiencing 'slow death' as digital …
WEBApr 22, 2024 · Traditional performance-only marketing is declining in effectiveness, while brands that invest in full-funnel performance, including brand building, are seeing significant ROI gains.
Modernizing Digital Experience and Content Management to …
WEB2 days ago · The whitepaper “Modernizing Digital Experience and Content Management to Accelerate Growth,” commissioned by Progress Software and authored by the Enterprise Strategy Group, addresses the critical need for mid-market companies to modernize their legacy digital experience (DX) and content management …
US digital ad spending to pass $200bn mark by 2022
WEBSep 13, 2021 · Ad spending in the US digital advertising industry will cross the $200 billion mark in 2022 after reaching $190.43 billion in 2021. This is a 14.8% growth from the year prior when Digital Advertising ad spending in the US only reached $165.81m. According to data presented by Wette.de, in 2022, the industry is set to surpass $200bn for the first ...
Gartner’s 2024 CMO predictions: The double-edged sword of …
WEBJan 3, 2024 · Gartner predicts that by 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. Based on a survey of almost 300 consumers six months ago, 70% of those polled expressed some level of trust in generative AI-backed search results. For some brands, …