Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

There are five ways entrepreneurs can make small business Saturday profitable additions to the marketing calendar this year ...

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help ...

Expert advice to help small-business owners engage new customers, boost profits, and retain the best talent — all while squeezing the most from their marketing budgets. Small-business owners ...

Marketing is how you establish your business presence or brand, the way that you communicate the value of your product or service to your target audience, and how, where, and at what price you sell.

Communicating your narrative effectively can forge a strong connection with the community and differentiate your brand from ...

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent ...

Learn how to use this to your ... the world's best free source of sales and leads. Mastering technical SEO can help you rank higher on the search terms you want to win. E-commerce is a popular way to ...

A marketing plan is a crucial resource for any small business because it helps you ... a benchmarking tool to evaluate your current strategies, several great resources are available. Keep in mind that ...

Small businesses list worries about the effectiveness of their social media and marketing strategies and the strength of their digital presence as their top concerns heading into the holiday season.

As a business owner, maximizing profitability is a top priority ... in marketing and innovation is essential for staying competitive and driving growth. A well-executed marketing strategy can ...