Whether you’re working on building a brand from scratch, rebranding your existing products, or maintaining a valuable brand, the work is an ongoing operation that starts with identifying who you ...

Last time I checked, there were a plethora of ways one can use to build his or her own personal brand, both online and offline. And what is personal branding? In its simplest terms, personal ...

It doesn’t matter if you’re rebranding a business or starting from scratch — you should always take the time to design a logo that fits your brand voice and identity. Consider the following tips: Few ...

To build the Kyndryl brand, Destefanis and his team started from scratch, designing the brand strategy, brand identity... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use ...

Qoros, a joint venture between Chery Automobile and Israel Corporation, is seeking to change that. It is building a quality-focused brand from scratch in China, then rolling it out overseas. Its first ...