The name and iconography of a food or drink brand are just as important as the product itself. Emblematic logos, familiar mascot faces, and comforting packaging designs are always a welcome sight ...

The 155-year-old company will still sell its legendary red-and-white cans of soup, but will drop the reference from its name ...

Tupperware Brands, a household name synonymous with food storage innovation, has filed for Chapter 11 bankruptcy protection.

Same product, different name... From Walkers and Lay's to Lynx and Axe, what names do you know these famous brands by?

Campbell Soup Co. announced its intention to change its name at an annual meeting of investors on Tuesday. The 155-year-old ...

Read the original article on Insider Long before Ronald McDonald became the face of McDonald's, the fast-food brand used a ... the coffee cup in its logo in 2007. The name change, and subsequent ...

Mission Foods, a Texas-based tortilla and chip manufacturer, sued Mission Taco Joint for trademark infringement over the use ...

Inc. attended the tennis event in New York to see how brands big and small marketed to a record-breaking crowd.

Starbucks has also seen logo changes over the years — which included ... the longer “Kentucky Fried Chicken” name for decades ...

"Mr. Potato is a very famous potato chip brand in Malaysia and Indonesia. Many people don't know that Mr. Potato comes from ...

Campbell’s Soup has decided to change its name, dropping its flagship product from its branding after 155 years. The company ...