This series breaks down some of the most effective marketing techniques for small businesses and shares standout examples of how companies can use them to strengthen their brand and build community.

There are five ways entrepreneurs can make small business Saturday profitable additions to the marketing calendar this year ...

Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

In a move to support small businesses and solopreneurs, Adobe has teamed up with artist and culinary author Benny Blanco to ...

Discover how affordable AI tools are revolutionizing small business marketing with innovative and budget-friendly solutions.

here are the key challenges small business owners are facing this holiday season, with practical marketing strategies to help face these hurdles. Inflation has created significant challenges for both ...

Communicating your narrative effectively can forge a strong connection with the community and differentiate your brand from ...

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent ...

For small businesses with limited marketing budgets ... whose company sends cold emails to gain business and handles other companies' email-marketing campaigns, usually targets chief marketing ...

Once known primarily as a website domain provider, GoDaddy has evolved into a software company that helps entrepreneurs enhance every aspect of their business, from brand-building and marketing to ...

The European Union (EU), for example, defines a small-sized enterprise as a company with fewer ... sales, and marketing. A long tail business strategy is one which seeks to sell low volumes ...