Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous four-ring emblem. Today in Shanghai, the company showed off the new “AUDI” logo — yes, it’s just Audi in all caps — on the front of a new E concept electric Sportback that notably lacks its broadly used “E-Tron” branding.

With a new brand, you need a new car. This is the AUDI E concept, built in collaboration with Audi's regional technical partner, SAIC, and it's nothing like any e-tron model we or our cousins across the pond can buy.

In order to combat slowing sales, German automotive giant Audi has formed a sister brand that will be tailored for and built in China. According to In order to combat slowing sales, German automotive giant Audi has formed a sister brand that will be tailored for and built in China.