Sahil Sethi, VP of Global Product Marketing at Freshworks and best-selling author, is driving AI-powered growth in enterprise ...

Product marketing is a jigsaw puzzle that you can solve if you have the right strategy to piece it together From setting good goals to tracking your performance, a great marketing strategy ...

As a leader of an innovative health tech company, you might often juggle many priorities. For example, product development, funding, sales, customer success, and business strategy. Amid these ...

Therefore, identifying System-2-oriented products is the first step when marketing for this type of thinking. Review your product portfolio with a decision-making lens. For example, if you ...

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Broadly defined demo-based targets, no niches anywhere in sight. We’re leaving behind a far more promising 1:1 marketing era.

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

We're going to lead with engineering and design, and remove the product management and product marketing functions entirely," ...

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Greener Products,’ from sustainability marketing veteran Al Iannuzzi, provides valuable insights for everyone from ...

AWS CEO Andy Jassy wished him well, but a lawsuit quickly followed. Amazon Web Services is suing a former product marketing leader on a claim of violating a non-compete agreement by taking ...

This demographic typically spends three seconds or fewer on a healthcare website. Instead, it made it possible for viewers to binge its product information, translating the content into scores of ...