Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

Apparel and shoes are seeing some of the biggest markdowns with popular brands like Lululemon, Nike, Adidas, Patagonia and ...

As Black Friday approaches, sneakerheads can stay ahead of the game by guaranteeing some incredible deals ahead of the big ...

Candace Parker's relationship with Adidas is one that has grown stronger over time. The post Candace Parker Protects Adidas’ ...

When Maltese football sensation Haley Bugeja started kicking a ball at age five, she played alongside the boys—there simply ...

Her latest ensemble that we anticipate fans will be eager to emulate is a burgundy red and blue men's Adidas tracksuit ...

Football For Future, Common Goal, and Adidas have launched Fields of Change a sustainability handbook built to help community ...

In a world where women can buy a "Just in Case" sports bra with a hidden pocket for weapons, or download the "bSafe" app with ...

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

“I was also lucky enough to take part in an adidas clothing event,” says Louis ... and as football development officer at the ...