Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

Sheila Chepkirui turned in a super performance and won the 2024 TCS New York City Marathon women’s race on Sunday in the ...

Korea DPR winger wins the adidas Golden Ball, Spain’s Pau Comendador and Celia Segura collect a pair of individual honours while Evan O’Steen takes home the adidas Golden Glove.

Candace Parker's relationship with Adidas is one that has grown stronger over time. The post Candace Parker Protects Adidas’ ...

Sheila Chepkirui turned in a super performance and won the 2024 TCS New York City Marathon women’s race on Sunday in the Adidas Adizero Adios Pro 4 super shoe. The Kenyan runner — who competed ...

With Halloween officially over, many retailers are rolling out Black Friday deals. In case you didn’t know, now is an ...

Her latest ensemble that we anticipate fans will be eager to emulate is a burgundy red and blue men's Adidas tracksuit ...

In collaboration with David Beckham, co-owner of Inter Miami, the U.S. pro soccer club based in Fort Lauderdale, FL, Adidas ...

In a world where women can buy a "Just in Case" sports bra with a hidden pocket for weapons, or download the "bSafe" app with ...