In a world where consumers are more open to switching brands, creator-first marketing can help build lasting brand equity.

Puma’s newly returned marketer Tara McRae joins the Marketer’s Brief podcast to discuss brand collaborations and what’s ahead ...

In a world where consumers crave genuine connections and transparency, your story can be the difference between blending in and standing out in a crowded marketplace.

Meghan Markle has been torn apart by a PR expert who claims the Duchess of Sussex has 'never recovered' from a huge mistake ...

CEO Tom Dunlop says general counsel should align their job with business goals, learn the company’s key metrics, and talk up ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

The parent of the long-distance triathlon could partner with more luxury brands or resorts as it seeks to enhance the athlete ...

Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer ...

The first vehicles out of the gate for the brand will be the Scout Traveler, an SUV that pays visual homage to the brand's ...

FRANKLIN CO., Ala. (WAFF) - Franklin County leaders are looking to build a brand new animal control facility. It’s something local officials say is long overdue. The county commission approved a bid ...

One way to achieve this is by leaning into traditional news sources, which tend to be the most trusted: Our study found that ...

Lieutenant Governor Manoj Sinha on Wednesday urged young and creative minds to address the emerging challenges of the ...