The infusion of funds announced Friday was led by global growth investment firms General Atlantic and Stripes. The local ...

Optimizing the Use of Marketing Technology to Build Customer Trust Webinar Featuring Alex Clemente, Managing Director, ...

If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

In a world where consumers crave genuine connections and transparency, your story can be the difference between blending in and standing out in a crowded marketplace.

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

One way to achieve this is by leaning into traditional news sources, which tend to be the most trusted: Our study found that ...

CEO Tom Dunlop says general counsel should align their job with business goals, learn the company’s key metrics, and talk up ...

Columnist Maximo Mendoza discusses the importance of building a positive personal image and marketing the best possible ...

Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer ...

On October 29, MINISO held its Global Brand Strategic Upgrade Results Launch Conference 2024 in Shanghai. In 2023, the ...

Kim Utlaut will guide the company’s brand and communications strategy and spent over 20 years in leadership roles at ...

New York fashion might have changed, but if you look closely, there's still a little bit of Seventh Avenue that's not just ...