In a world where consumers are more open to switching brands, creator-first marketing can help build lasting brand equity.

If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

HLX platform supports Rebels in their first step of entrepreneurship, building unique monetization opportunities for all ...

Columnist Maximo Mendoza discusses the importance of building a positive personal image and marketing the best possible ...

Puma’s newly returned marketer Tara McRae joins the Marketer’s Brief podcast to discuss brand collaborations and what’s ahead ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

CEO Tom Dunlop says general counsel should align their job with business goals, learn the company’s key metrics, and talk up ...

The 2025 Acura ADX has been revealed and the new small SUV should turn out to be big seller for the premium brand. The model ...

The accordion-like design makes it easier for people to not only grip their phone, but use it as a de-facto stand while ...

Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer ...

The first vehicles out of the gate for the brand will be the Scout Traveler, an SUV that pays visual homage to the brand's ...

One way to achieve this is by leaning into traditional news sources, which tend to be the most trusted: Our study found that ...