Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

In a world where consumers crave genuine connections and transparency, your story can be the difference between blending in and standing out in a crowded marketplace.

We hear a lot about the kaleidoscopic, freewheeling, collaborative brand world of tomorrow. But who’s building it? Memelords, ...

The perception seems to be that brand building is about logos and fancy advertising. That is only part of the story. The components of brand are building awareness, creating favorable associations ...

"I would have bought that in a heartbeat then cartwheel to my car." Shopper thrilled after discovering hidden logo on jacket ...

This Diwali, Jio Studios, the entertainment division of Reliance Industries Ltd, launched more than a blockbuster. Alongside Singham Again, the studio premiered a new moving logo ...

In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...

Crystal Group, Inc., a Hiawatha-based designer and manufacturer of rugged high-performance edge computing solutions, has ...

Merlin group has launched a new corporate brand identity. This rebranding highlights the company's growth and commitment to ...

In the competitive marketplace, branding goes beyond simple logos or visual designs; it profoundly impacts how customers perceive and engage with a business. The essence of successful branding is the ...