Digital marketing relies heavily on understanding the unique interests of the audience. In this regard, Google Trends is a ...

With Google’s adtech antitrust trial, the future of paid search hangs in the balance. Here’s what it means for PPC marketers and advertisers.

The company’s search segment saw healthy revenue growth during a Q3 period where the business was also ruled to be part of an ...

The AI search providers offer a pretty compelling user interface. What will win in the new content discovery world?

Are you a print subscriber? Activate your account. By Garett Sloane - 1 hour 13 min ago By Adrianne Pasquarelli - 1 hour 28 ...

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.

In this article, I'll share more about the underrated value of content marketing and how you can leverage its power for brand ...

Google has expanded the use of AI Overviews in search to more than 100 countries and made them accessible in more languages, ...

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...

Amid a flurry of recent AI updates to search, marketers are being urged to “double down” on brand fundamentals, while still ...

Businesses compete fiercely for attention online. But how do you grab attention in such a crowded space? By investing in SEO.