Google will discontinue the Local Services Ads mobile app on January 6, making the web platform the only option for managing these campaigns.

Audience segmentation allows you to break out your target market into subcategories and tailor your marketing to a narrower ...

A local marketing firm is planning to hop across Loop 1604 next year. San Antonio data-focused marketing firm Stirista, ...

Vineet Singh, Head of Brand Marketing at Pocket FM, outlines how brands can blend data with local insights to select the best ...

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...

Storytelling is an effective marketing tool in China’s alcohol industry, shaping consumer preferences alongside key drivers ...

Are you a small business owner trying to reach more customers without overspending? In today’s digital world, you don't need ...

The North Central Massachusetts Chamber of Commerce is pleased to announce the appointment of Patrick O’Hara as manager of membership recruitment and engagement. In this position, he ...

Glacier Country tourism region accounts for more than a third of all nonresident spending over past two years with $1.9 billion, followed by Yellowstone Country, which includes Bozeman, at $1.4 ...

These past months have been challenging for many businesses and organizations within the AIM Media Midwest footprint in Ohio.

Remembering the importance of volunteering, not just for the hours, but for students to give back. There's also a list of community service ideas and resources.

In today’s digital world, businesses are constantly looking for effective ways to reach their target audience, build trust, ...