In a stark reversal of a previous strategy that saw Nike pivot away from wholesale, the athletic brand is now focused even more on building its retailer relationships as it works to turnaround the ...

Nike's Q1 FY25 earnings report showed a 10% revenue decline and a 26% drop in earnings, driven by lower unit sales and ...

Gary Drenik: Brands have relied on wholesale operations for decades ... Of course, many brands—including Nike—had already begun their DTC journey long before Covid-19. Digital-native darlings ...

Revenues for the NIKE brand declined 3% here, due primarily to “an unexpected decline in North America wholesale revenue,” the company reported. Stronger 1Q2018 performance in NIKE’s global ...

and wholesale relationships led to some of the slowest growth in the company's history. In fact, Nike sales declined by double digits in its fiscal first quarter, showing how far the vaunted ...

NIKE, Inc. NKE is in a turnaround mode as revenue ... Both direct revenues and wholesale were down. Direct revenue fell 13% to $4.7 billion while wholesale revenue declined 8% to $6.4 billion.

Since then, Nike’s Jordan brand has grown to be one of its most valuable assets — its revenue has doubled since 2020, and its wholesale revenue grew 6% while wholesale revenue for men's ...