Jeremiah Smith, the No. 1 prospect in the 2024 class, inked an endorsement agreement with Red Bull, he announced Thursday on ...

Johnson is starring in the new Amazon Prime show "The Money Game," which follows her NIL journey. Savannah native Flau'jae Johnson has made a name for herself on and off the basketball court.

That money comes from donors, brands, and everyday fans, as college sports now requires NIL money to compete. But how likely ...

Gymnasts no longer have to choose between Olympic deals and an NCAA championship thanks to name, image and likeness changes ...

Ticket packages for the Blue/White Preseason Event, which will feature both the men’s and women’s UK basketball teams, will ...

Colorado two-way college football star Travis Hunter has drawn attention for his eye-popping abilities on the field. But ...

Star UConn guard Paige Bueckers was allegedly stalked this summer, leading to one arrest. The school is considering security ...

WNBA All-Star Angel Reese has landed on the Sports Illustrated Power List as well as a Reese’s Puffs collaboration.

Storrs — UConn has cast left zero doubt regarding the importance of NIL in the modern college football world ... of UConn Men’s Basketball, Women’s Basketball, and Football.

There's no debate that UConn Huskies standout Paige Bueckers is the most popular player in women's college basketball. Not only has Bueckers (who is projected ...

That is not a typo, Paige Bueckers home and away jerseys were the top two most bought jerseys on the NIL Store Network last ...