Sahil Sethi, VP of Global Product Marketing at Freshworks and best-selling author, is driving AI-powered growth in enterprise ...

Product marketing is a jigsaw puzzle that you can solve if you have the right strategy to piece it together From setting good goals to tracking your performance, a great marketing strategy ...

As a leader of an innovative health tech company, you might often juggle many priorities. For example, product development, funding, sales, customer success, and business strategy. Amid these ...

Therefore, identifying System-2-oriented products is the first step when marketing for this type of thinking. Review your product portfolio with a decision-making lens. For example, if you ...

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Broadly defined demo-based targets, no niches anywhere in sight. We’re leaving behind a far more promising 1:1 marketing era.

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

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Greener Products,’ from sustainability marketing veteran Al Iannuzzi, provides valuable insights for everyone from ...

AWS CEO Andy Jassy wished him well, but a lawsuit quickly followed. Amazon Web Services is suing a former product marketing leader on a claim of violating a non-compete agreement by taking ...

This demographic typically spends three seconds or fewer on a healthcare website. Instead, it made it possible for viewers to binge its product information, translating the content into scores of ...

Incorporating promotional products into your marketing strategy can significantly elevate your brand presence and customer ...