According to the company, the campaign “invites people to play with Xbox across multiple devices and screens” and “showcases ...

Why is "This is an Xbox" beneficial to console owners, then? Well, as Phil says, Microsoft Gaming clearly needs to tap into ...

Microsoft Gaming head Phil Spencer has chimed in once again on Xbox’s status as a video game platform.

Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to ...

Well, no longer do we have to rely on rumors, as the CEO of Microsoft Gaming, Phil Spencer, has revealed in a Bloomberg ...

Xbox is focusing on cloud gaming in its new ad campaign, showcasing multiple devices for gaming. Xbox Cloud Gaming is ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

Microsoft has launched a new marketing campaign, with a focus on showing all the different devices that can be used an Xbox ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

Video game purists may not like it, but Microsoft is doubling down on its push to expand the Xbox business to devices outside ...