Note: As with all university logos, the “Ralphie” logo may not be modified or redesigned in any way. Club sports apparel Bookstore merchandise and store visual identity Events related to athletics ...

Ohio State is lapping the field in the Big Ten when it comes to brand recognition. Alabama's script "A" is one of the most recognizable logos in college sports and much of that has to do with Nick ...

A winning tradition trumps most of the other cards played in the brand argument ... Alabama's script "A" is one of the most recognizable logos in college sports and much of that has to do with ...

The Smokies have officially announced their name change to the Knoxville Smokies and shared what their new team logo and ...

In addition to its new name, the NBA Cup has a new look. When the NBA's second annual in-season tournament, formerly known as ...

Revenue steams from broadcasting rights, sponsorship deals, and ticket sales have transformed professional sports into a multi-billion dollar industry and into an appealing prospect for brands and ...

“With the upcoming move to Knoxville, it is imperative to embrace our new home, while maintaining the Smokies brand,” Boyd ...

Vinicius Júnior, Ronaldo Nazário and Roberto Rivellino, are among the poster boys for betting brands in Brazil ...

Sports retailers are tapping digital payment platforms to improve business outcomes. Here's what other industries can learn ...

RIT offers a wide variety of clubs for students to participate in. Nearly 50 of the student clubs at RIT are sports clubs, which are loosely broken into two groups: competitive and non-competitive ...

FanDuel co-founders Nigel Eccles and Rob Jones have launched BetHog, an international cryptocurrency casino and sportsbook, ...

The opening round has concluded, and we have our 28 teams moving on in the Providence Journal high school sports logo challenge. Now the real fun begins with head-to-head matchups for the 24 teams ...