Benetton's Benetton Sans was also based on Gill Sans, while John Lewis and Tommy Hilfiger also based logos on the typeface.

The Olympic rings no longer guarantee marketing gold. As the torch passes from Paris 2024 to Los Angeles 2028, savvy brands ...

After twenty-five years of pioneering the digital payment world, PayPal has unveiled a new brand identity in its boldest ...

Nike: Form Follows Motion traces 50 years of the brand, from grassroots start-up to global giant, delving into Nike’s ...

this new PARAMOUNT logo won’t stick around for long It does seem like Pentagram put a good bit of thought into this, coming ...

Royal Caribbean, the world's largest cruise line, has updated their logo to give it a more modern look. Royal Caribbean is ...

Brands that thrive master the art of balancing innovation with familiarity. And these brands never lose sight of their most ...

The firm hired to create the new campaign worked with an Indigenous artist, creating what tourism officials said would communicate all that Arizona has to offer. John Pierce, ASU marketing professor, ...

The Bed Bath & Beyond brand—once the most powerful in its namesake categories—is going to be popping up in some unexpected ...

In the past, fashion companies have looked to businesses that have a natural synergy with their world: makeup brands, say, or ...

POCATELLO, Idaho (Pocatello City Press Release) – We are excited to announce the City of Pocatello’s new City logo and ...

Major League Baseball will have a sponsor logo on batting helmets starting with the 2024 postseason. They will also be on ...