The new EV series will be tailored for the Chinese market, utilising local suppliers and technologies to tap into a growing ...

Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous ...

Audi has unveiled a new brand exclusive to China, named “AUDI.” The launch includes the AUDI E concept car, marking an EV ...

"To this end, the company is launching its first new brand alongside the Audi E concept: AUDI—without the four rings logo but ...

A fun fact I didn’t know is that Audi was the first “premium car brand” to enter the Chinese market back in 1988, and Audi’s experience in the market is why it decided to create AUDI, which is being ...

Things are going pretty bad for Audi at the moment. The German luxury brand could be laying off 4,500 employees in the next ...

German carmaker Audi has revealed a new brand with its Chinese partner SAIC Motor to expand its EV portfolio and stay ...

Audi has unveiled its new E Concept which will kickstart the firm’s new Chinese-only sub-brand called ‘AUDI’. The German car manufacturer has partnered with Chinese manufacturer SAIC Motor to produce ...

In order to combat slowing sales, German automotive giant Audi has formed a sister brand that will be tailored for and built ...

Audi introduces a new electric vehicle brand in China, ditching its iconic four-ring logo to target younger buyers.

We understand your confusion but Audi says the new AUDI brand shows a connection to and differentiation from the parent ...

Audi is embarking on an overhaul in China through a joint venture with SAIC, with the E concept previewing a new lineup of electric vehicles tailored to China.