Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly links toy buyers to a pornographic website.

Mattel may be safe from the Wicked Witch of the West, but it has had to issue a mea culpa to avoid the wrath of angry parents.The toy company said the web address for a pornography company was mistakenly printed on the packaging for dolls tied to the new film “Wicked” instead of the official website for the coming Universal Pictures release.