Ice cream brand Ben & Jerry's said in a lawsuit filed Wednesday that parent company Unilever has silenced its attempts to ...

Learn how to build your own brand from scratch and create a compelling and memorable brand identity that resonates with your target audience.

HOLE, WYOMING MIGHT FIND THEY HAVE TO MAKE SOME ADJUSTMENTS WHEN THEY COME TO THE ROCKIES ... A MONTH, AND THE COMPANY HAS ...

After Whoopi Goldberg alleged that a bakery, which was later identified as Holtermann's Bakery in Staten Island, refused to ...

Consider the household brand Tupperware, which recently filed for bankruptcy protection, among other legacy brands. Similarly, ambitious start-ups can exhibit a singular legacy-driven mindset, ...

From condiments to clothing, Reddit posters on the “Frugal” forum shared the name-brand items they always splurge on — and ...

In a world where consumers are more open to switching brands, creator-first marketing can help build lasting brand equity.

We put KFC's new Original Recipe chicken tenders up against Raising Cane's popular fingers to see which chain makes the most ...

A strong cultural brand not only attracts talent who share a company's core values and are likely to thrive within it, but ...

While creating social media content can drum up sales, it also helps build trust and creates a community where women feel ...