In a world where consumers are more open to switching brands, creator-first marketing can help build lasting brand equity.

Puma’s newly returned marketer Tara McRae joins the Marketer’s Brief podcast to discuss brand collaborations and what’s ahead ...

In a world where consumers crave genuine connections and transparency, your story can be the difference between blending in and standing out in a crowded marketplace.

In the week following the election, more than 1 million mostly left-leaning people joined Bluesky, a social media network ...

The 2025 Acura ADX has been revealed and the new small SUV should turn out to be big seller for the premium brand. The model ...

Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

The first vehicles out of the gate for the brand will be the Scout Traveler, an SUV that pays visual homage to the brand's ...

One way to achieve this is by leaning into traditional news sources, which tend to be the most trusted: Our study found that ...

L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little help from Cami Téllez, the founder of Parade.

Encinitas athleisure brand, Vuori, is now worth about $5.5 billion after landing an $825 million investment to support the ...

On October 29, MINISO held its Global Brand Strategic Upgrade Results Launch Conference 2024 in Shanghai. In 2023, the ...