In a world where consumers are more open to switching brands, creator-first marketing can help build lasting brand equity.

Puma’s newly returned marketer Tara McRae joins the Marketer’s Brief podcast to discuss brand collaborations and what’s ahead ...

In a world where consumers crave genuine connections and transparency, your story can be the difference between blending in and standing out in a crowded marketplace.

Meghan Markle has been torn apart by a PR expert who claims the Duchess of Sussex has 'never recovered' from a huge mistake ...

Columnist Maximo Mendoza discusses the importance of building a positive personal image and marketing the best possible ...

CEO Tom Dunlop says general counsel should align their job with business goals, learn the company’s key metrics, and talk up ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

Meghan Markle has been accused of making a huge error when launching her brand and has been warned that it will "never ...

"From a brand point of view, as an expert in that, I think whoever has been helping her has done it really wrong, especially ...

The supermodel and sustainability advocate showcases the label’s innovations in stretch denim with an edit of her favorite ...

The first vehicles out of the gate for the brand will be the Scout Traveler, an SUV that pays visual homage to the brand's ...