Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

It doesn’t matter if you’re rebranding a business or starting from scratch — you should always take the time to design a logo that fits your brand voice and identity. Consider the following tips: Few ...

If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

Next, you build your brand using the following tools. Whether it’s a brand name, symbol, color scheme, or logo, you need iconography that quickly and accurately transmits your brand to consumers ...

In a world where consumers crave genuine connections and transparency, your story can be the difference between blending in and standing out in a crowded marketplace.

When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

Logo designs and sizes go hand-in-hand for more effectiveness. If you want to build a great brand identity, always optimize the logo sizes.

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

We hear a lot about the kaleidoscopic, freewheeling, collaborative brand world of tomorrow. But who’s building it? Memelords, ...

This logo is ridiculous. Means nothing about Nottingham or the building society. It doesn't stand out, doesn't mean anything.