Chris Perkins joined Sizzler as CEO in 2019 knowing he wanted to implement a turnaround plan. But before he started, the ...

Having a top selling brand is important to any business. Creating that image and ensuring your customers go along with it is crucial. Evan Davies tells the story of how Sunny Delight was created and ...

When the U.S. presidential election is the headline act, political marketing strategies reach their all-time highs.

In the world of advertising, customer advocacy has become an essential strategy for boosting conversion rates. Rather than relying on paid ads and brand-centric messages, this approach uses the ...

Tino Schaedler (Travis Scott, André 3000, SAULT) is being awarded the Vanguard Virtuoso Award at this weekend’s Sound + ...

"A gel requires fingers to apply, and a hairspray can be harder to target only areas of the hair that are required," Scandizzo says."A wax stick application is generally different, giving you light ...

Registering its first US trademark and implementing a brand strategy are among the annual highlights of WTR’s Non-Profit Team ...

NIO (NYSE:NIO) is one of the hottest EV car companies in the world and a top 10 largest in the world (3rd largest in China).

Let's look at ways you can use brand journalism to build trust with your audience, and examples of brands that do it right.

With more than a billion websites on the internet, it's going to take a lot for your brand to stand out from the crowd. At ...

Huawei's David Wang, delivered a keynote speech at Huawei Connect 2024, sharing his views and experiences in helping ...

Whether digital marketing helps contractors attract quality leads, enhance their brand, or showcase their expertise — they’ve ...