Creating a new brand image is a challenging but crucial task. Here's how to go about it. When starting a business, entrepreneurs typically focus on creating an effective brand name. However, they must ...

Columnist Maximo Mendoza discusses the importance of building a positive personal image and marketing the best possible version of yourself.

According to Seth, the playbook to the game is understanding the rules and then deciding whether to play by them or redefine them: Are you racing to the bottom by competing solely on price, or are you ...

Through consistency, authenticity, and valuable content, executives can effectively differentiate themselves and strengthen their influence in the digital space.

With this approach, your site goes beyond sharing information; it becomes a place where real connections happen, helping your brand stand out in a crowded digital world.

L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little help from Cami Téllez, ...

For instance, another woman went viral earlier this year when she shared that a brand used her likeness to create a deepfake video to promote erectile dysfunction pills. Finally, Stanford University ...

Pioneers like Alnylam Pharmaceuticals have led the RNA interference field for years. Now, a crop of young biotechs is ...

Samsung wants to separate its S and Z-series devices from the broader Galaxy umbrella because the branding is too diluted ...

The internet's favorite eyebrow kit can be yours on sale for a limited time at Nordstrom. Choose from five shades that ...

Saie offers a variety of clean products inspired by skin-loving ingredients, including tinted moisturisers, highlighters and ...

Fred Dixon, the new CEO of Brand USA, has outlined his future vision, emphasizing expanding partnerships, marketing, and ...