Tupperware Brands, a household name synonymous with food storage innovation, has filed for Chapter 11 bankruptcy protection.

Campbell Soup Co. announced its intention to change its name at an annual meeting of investors on Tuesday. The 155-year-old ...

Same product, different name... From Walkers and Lay's to Lynx and Axe, what names do you know these famous brands by?

Overjoyed high-quality products can be found throughout the store in key categories including bakery and décor, snack mixes, ...

In choosing a brand name that will have a positive impact on your brand identity, it’s wise to take the time to understand ...

Once proudly emblazoned on whole bean bags, proof of a certain coffee producer's involvement can no longer be found. Which ...

Starbucks has also seen logo changes over the years — which included ... the longer “Kentucky Fried Chicken” name for decades ...

Mission Foods, a Texas-based tortilla and chip manufacturer, sued Mission Taco Joint for trademark infringement over the use ...

The conservative media star said he decided to launch Alp nicotine pouches because Zyn maker Philip Morris couldn’t take a ...

Meghan Duchess of Sussex has received a setback in her exercise in branding after the U.S. Patent and Trademark Office tossed ...

Campbell’s Soup has decided to change its name, dropping its flagship product from its branding after 155 years. The company ...

Perhaps the most meaningful branding moment of the Professional Women’s Hockey League’s inaugural season came when Molson sponsored the movement of player nameplates from above the jersey number to ...