Same product, different name... From Walkers and Lay's to Lynx and Axe, what names do you know these famous brands by?

Corus Entertainment's co-leader says the broadcaster is confident its two new lifestyle brands can "compete and win" against ...

"Mr. Potato is a very famous potato chip brand in Malaysia and Indonesia. Many people don't know that Mr. Potato comes from ...

Florida-based suffering from waning sales, rising competition, limitations of direct-to-consumer marketing model that once ...

Tupperware Brands, a household name synonymous with food storage innovation, has filed for Chapter 11 bankruptcy protection.

Campbell Soup Co. announced its intention to change its name at an annual meeting of investors last week. The 155-year-old ...

Salem's newly founded baseball team has settled on its name ahead of its inaugural season in the West Coast League. On ...

I am writing this as I ruminate on a paper I am doing for the Intellectual Property Office on tourism-related IP marks that have a tourist impact. Imagine champagne in France, Parmigiano Reggiano in ...

Quebec's Alimentation Couche-Tard started with one store in 1980. Now, the retailer stands a serious chance of taking over ...

Trader Joe's is known for its quirky labeling and store brand products, but many, like the salad kits, are produced by ...

The University of Arkansas has announced an extended sponsorship agreement with Tyson Foods ... revenue and brand visibility. The NCAA's decision to loosen rules on corporate logos comes amid ...