This series breaks down some of the most effective marketing techniques for small businesses and shares standout examples of how companies can use them to strengthen their brand and build community.

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...

There are five ways entrepreneurs can make small business Saturday profitable additions to the marketing calendar this year ...

Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

In a move to support small businesses and solopreneurs, Adobe has teamed up with artist and culinary author Benny Blanco to ...

Discover how affordable AI tools are revolutionizing small business marketing with innovative and budget-friendly solutions.

Communicating your narrative effectively can forge a strong connection with the community and differentiate your brand from ...

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent ...

The Bachelor of Science in Marketing at Michigan Tech offers a technology ... Our business grads go on to work at Fortune 500 companies, tech start-ups, small businesses, and everything in between.

A business financial advisor is a hired professional who specializes in matters such as retirement planning for the ...

The European Union (EU), for example, defines a small-sized enterprise as a company with fewer ... sales, and marketing. A long tail business strategy is one which seeks to sell low volumes ...