In a stark reversal of a previous strategy that saw Nike pivot away from wholesale, the athletic brand is now focused even more on building its retailer relationships as it works to turnaround the ...

Nike's Q1 FY25 earnings report showed a 10% revenue decline and a 26% drop in earnings, driven by lower unit sales and ...

Nike’s greatest asset is its brand, which has stood the test of time. Nike shares trade at a historically cheap valuation. It's no wonder shares are down 6% since that announcement (as of Oct. 16).

NIKE, Inc. NKE is in a turnaround mode as revenue ... Both direct revenues and wholesale were down. Direct revenue fell 13% to $4.7 billion while wholesale revenue declined 8% to $6.4 billion.

Since then, Nike’s Jordan brand has grown to be one of its most valuable assets — its revenue has doubled since 2020, and its wholesale revenue grew 6% while wholesale revenue for men's ...