The full slate of NBA Cup games on Tuesday night will feature a brand new basketball on the court. The league announced ...

This is the logo for the sports teams at the ... Their most unique design was the alternate logo used from 2007 to 2015. A lowercase "d" and "b" formed the shape of a snake's head ...

The six PWHL teams released their new jerseys on Thursday ahead of the Nov. 30 season opener. Let's break them down.

The jerseys are part of Kraken Common Thread, which aims to create inclusivity and unity within the hockey community. “What's ...

Which is exactly where the best rebrands come in. Rebranding has the power to breathe new life into established names, ...

The Phoenix Suns have officially released their new NBA Cup court design. Check out why everyone is in love with the colors ...

The PWHL on Thursday released uniform designs for the league’s second season, two months after unveiling new names and logos.

Led by PWHL vice-president of brand and marketing Kanan Bhatt-Shah, the league consulted Creative Agency Flower Shop to ...

Officially known as the Minnesota Frost, the Walter Cup-winning hockey club will keep the same colors - purple and white - while adding a jagged icicle logo and changing up the stripes and number font ...

[The flame] feels as if it's part of an Olympic logo. Obviously ... for their inaugural In-Season Tournament court design a ...

Audi launches new EV sub-brand in China and switches from the four-ring logo to the 'AUDI' lettering written in capital ...