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Nike CEO says focus on its own website and stores went too far as it embraces wholesale retailers again
Some analysts have said Nike's decision to shun wholesale partners ... There's not shoppers who only shop in mono-brand stores versus multibrand shoppers," Donahoe said. "Consumers want to ...
Forbes2y
Will Retailers Follow Nike’s Playbook? Why More Brands Are Moving To DTC Operations And Away From Wholesale And Marketplaces
Gary Drenik: Brands have relied on wholesale operations for decades ... You can see these dynamics playing out in apparel and accessories right now. Nike is a trailblazer in the DTC space ...