Benetton's Benetton Sans was also based on Gill Sans, while John Lewis and Tommy Hilfiger also based logos on the typeface.

The Olympic rings no longer guarantee marketing gold. As the torch passes from Paris 2024 to Los Angeles 2028, savvy brands ...

Nike: Form Follows Motion traces 50 years of the brand, from grassroots start-up to global giant, delving into Nike’s ...

this new PARAMOUNT logo won’t stick around for long It does seem like Pentagram put a good bit of thought into this, coming ...

During the 2024 postseason, you're going to see something new: MLB helmets will feature a brand logo. Major League Baseball ...

Alexandre Mattiussi is excitedly showing me around the offices of his brand Ami Paris, a classical space overlooking the ...

Residents took to social media giving examples of similar logos following the Town of Erin's Friday announcement ...

The Bed Bath & Beyond brand—once the most powerful in its namesake categories—is going to be popping up in some unexpected ...

While rural areas demand a deeper presence of national ice-cream players, urban areas, Sodhi says, is where much of the ...

Gold Apollo said Hungary-based BAC was licensed to use its brand in certain regions, as the militant group Hezbollah said there would be a “severe reckoning” over the blasts.

The logo of the Italian brand is one of the most emblematic in the history of the automotive world. However, little is known ...

Ahead of his Lifetime Achievement Award at Uproxx’s Sound + Vision Event, the prolific designer breaks down his legendary ...