The head of fashion advertising talked about its viral and fully shoppable Victoria's Secret fashion show event and the tech ...

Although Amazon Ads was well-known for lower-funnel ads, it wasn’t well-known for its upper-funnel ads. With 75.2% of the ...

What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

From apps and games to web browning and HD movies, the Amazon Fire HD 10 tablet is ready for any task. It’s also marked down ...

Amazon stock is increasingly seen as a reasonable value. While the company has historically traded at negative or triple-digit price-to-earnings ratios, its valuation metrics are improving. The ...

Amazon will officially launch Black Friday on 21 November and deals will run until 2 December, it has confirmed. It means ...

Andrew Tindall reflects on the best-performing Christmas ads so far according to System1’s research. Some brands have yet to launch, they’ll ho ho ho-pe they’re not too late.

Brian Williams kicked off a chatty Election Night special on Amazon in what is seen as a bid by the streaming giant to dabble ...

We are talking of course about the humble electric toothbrush. Battery-powered toothbrushes from Oral-B and other big name brands have been drastically reduced for every Black Friday and Prime Day ...

As retailers enter the new year, they face a critical reality: simply having a retail media network is no longer enough.

However, Nikhil Lai, senior analyst at global consultancy Forrester, said Amazon’s advertising business, while slowing ...

Amazon's AI shopping assistant, Rufus, is now making product suggestions. The problem is that it is often wrong.