“Mattel was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com landing page,” the company said Sunday in a statement. “We deeply regret this unfortunate error and are taking immediate action to remedy this.

The dolls were removed from Amazon and Target after a labeling error linked consumers to a pornographic website.

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly links toy buyers to a pornographic website. The error gained attention on social media over the weekend,

Toy manufacturer Mattel has apologized after mistakenly printing the web address of a pornographic site on the packaging of its newly launched “Wicked” dolls.

Toymaker Mattel intended to refer consumers to the “Wicked” movie’s landing page. The “misprinted, incorrect website is not appropriate for children,” it said.

"Wicked" dolls manufactured by Mattel misprinted the promotional movie website wickedmovie.com. The misprint, which left the word movie out of the URL, directed consumers to an adult-rated website. According to The Washington Post,

Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand.